best practices
When to Double Opt-in
I'm a strong advocate for double opt-in, a very specific email and permission verification process. The process works by, upon receiving...
Topic
double opt-in
best practices
Signup Best Practices: Banning Bots and NHI
Today I’m focusing on email signup form best practices, or: how to keep the crap out of your list. You might think that nothing bad will ev...
best practices
The case for and against double opt-in
Way back in 2016, there were a series of blog posts that laid out the reasons both for and against double opt-in. Positioned as "single...
best practices
Stuck in the middle with you: When shared domains are actively risky
What do you do when you're a newsletter publisher or marketing manager sending emails to your list and you run into deliverability troub...
2023
Do you double opt-in? And should you, in 2023?
Double opt-in (also called "confirmed opt-in") can help to prevent list hygiene problems, but some people are dead set against it...
best practices
Chad S. White: 4 Ways to Maximize Double Opt-In Confirmations for Email
Oracle's Chad S. White recently shared four fantastic tips on how to maximize your response rate when implementing a double opt-in (aka...
coi
Does Germany require COI/DOI? (Updated for 2022)
What is COI/DOI? It's just address validation and permission verification -- you send a welcome or verification message and the recipien...
blocking signups
Wombatmail COI/DOI update: Now with reCAPTCHA!
Verifying email addresses through methods akin to what we now think of as confirmed opt-in (COI) or (DOI) isn't a new thing. Mailing lis...
double opt-in
What are spamtraps? (Updated for 2020)
Spamtraps are special types of email addresses. There are varying definitions, but the two most common types are email addresses that were n...
address validation
The Drip: Automatically Remove Spam Leads From Pardot
Over on The Drip, Lucy Mazalon just published a pretty good article on how to help eliminate spam leads from Pardot. Spam leads or fake lea...
best practices
Fun with Double Opt-in
Here's a link to the source of my new double opt-in sign up tool , if you'd like to check it out or install it for your own use. (It...
double opt-in
List Bombing: History and Prevention
Mapp Digital Senior Deliverability Specialist Tom Ellengold has posted a brief, but useful, overview of the list bombing issue faced by so ...
coi
10 Simple List-Building Tips
Here are ten simple list building tests that I keep in my pocket, to share with folks when they ask. Some are better than others, but most o...
double opt-in
In-Application Email Signup: Ew, Really?
Yesterday, Campaign Monitor posted a helpful hint on how you can add an email list signup form to your Macintosh application. I would stron...
coi
White House Spam, Signup Forgery, and GovDelivery
As guest blogger Jaren Angerbauer mentioned on Friday , after this whole White House spam email debacle, they promised to "implement me...
coi
Guest Post: Email and the White House
Today's guest post comes to us courtsey of Jaren Angerbauer, the founder and CEO of DeliveryVision , an email delivery consulting firm. ...
doi
Ask Al: Help prevent a bad thing!
Terry writes, "My manager wants to take all of our emails addresses in our "pending" list (ones that haven't clicked the ...
ask al
Ask Al: Getting my Controversial Email Delivered
Steve writes, "My email list has grown very large over time (it's about 80,000 now). I'm sending out a non commercial email art...
coi
On Political Speech, DOI, and Mr. Poopyhead
Ken Magill (or shall I say, Mr. Poopyhead) makes a funny, yet very insightful point, in his recent article about an email he recently recei...
double opt-in
Yahoo Insights and Subcriber Engagement
Mark Brownlow talks about Yahoo's take on subscriber engagement here . After you read that, check out Mark's more generalized theory...